Earth Day was born in 1970 in the US. The annual event brings together millions of people from around the world in support of the environment, highlighting the urgent action we need to take to save our planet.
Earth Day takes place on the 22nd April every year but you can expect the entire month – and especially the week running up to Earth Day (sometimes called Earth Week) – to be a time when environmental issues take centre stage - and rightly so!
Unfortunately, a lot of companies will use the process of greenwashing to piggyback on the marketability of Earth Day. And here at cleen we hate that.
Greenwashing is when a company's activities and marketing is intended to make people think that it is concerned about the environment, despite the fact its real business actually harms the environment.
To help you navigate Earth Day this year we've put together 3 tips for avoiding greenwashing.
What can you do to avoid greenwashing?
1) Use Your Common Sense
Is the bottled water you're buying from the Himalaya's really sustainable? How much damage is it causing just to get to you! Can you buy something more local, or even reusable?!
2) Learn labels you can trust
A brand can put words like 'natural', 'organic' and 'eco-friendly' on their products but if it doesn't have a certification label, it may not be. Here are a few you can trust
3) Choose brands over products
Look out for mission-driven brands that incorporate sustainability and ethics into their entire business model, not just a product. There are so many companies who use limited-edition products to showcase they are doing their bit, when in reality they aren't. Whenever you purchase something, keep the brand at the forefront of your mind before the product!